Seminar # 1629

Brand Behavior

The aim of this seminar is to equip participants with theoretical and practical knowledge necessary for a successful and efficient management of brands. It provides the framework for the analysis of the main factors determining success of a brand in the market and introduces techniques and tools necessary for management of brands.

BENEFITS OF ATTENDING

This seminar provides a comprehensive examination of the skills of brand management. Participants will learn how to identify and establish brand positioning and values, plan and implement brand-marketing programs, measure and interpret brand performance, and grow and sustain brand equity. It centers on developing a successful brand strategy, it emphasizes that brand names, and their brand equity, are some of the most valuable assets any firm has. It describes how, as products, pricing and distribution increasingly become commodities, the new competitive arena is brand value derived from creating long-term profitable brand relationships.

TOPICS COVERED

Explains the role of the brand in the today’s economy.
Describes the purpose and methods of effectively managing brands including how to
Build brand equity and establish brand identity.
Formulates effective brand strategies for consumer and business goods and services.
Demonstrates the ability to conduct a critical brand audit, including recommendations for changes and improvement in brand management.

WHO SHOULD ATTEND

This seminar is designed for a broad audience of marketing and non-marketing professionals, in particular human resources and finance but extending to all employees who need to understand their critical role in delivering on the brand promise.

EXTRA – Lunch (Catering) included.