Seminar # 1633

Entrepreneurship

In just few days, get grounded in the essential elements of high-level courses.

Accounting
Finance and Economics
Corporate Strategy
Marketing
Management and Leadership

Give yourself an edge. This accelerated presentation covers the notions taught in most university-level business courses. The knowledge youfll acquire in this interactive learning experience will provide you with a strong overall business foundation and equip you with the ability to identify the most effective business tools and strategies to help you – and your company – gain and keep a competitive position.

BENEFITS OF ATTENDING

Discover how all components of a business fit together
Read and understand financial statements and analyze the financial health of a business
Gain insights into the economy and its impact on business
Develop a business strategy and a sustainable competitive position
Learn the language of business and communicate effectively on business matters to any audience level
Develop an effective organization and successfully deal with people
Enjoy an invaluable peer-to-peer learning experience

TOPICS COVERED

Basic accounting and their impact on financial reporting
Financial statements: income statement, balance sheet, retained earnings statement. Cash flow statements
How to evaluate financial statements: understand non-financial considerations, liquidity, leverage and profitability
Cost analysis and profit planning
Corporate strategy: strategy formulation- the SWOT approach
Conceptual model for strategy development: cost leadership, differentiation and cost focus strategy
Analysis phase of the strategy development examine competitive advantage. Predict future trends, evaluate competitive position
Marketing mix and application: positioning, product/service, price, place/distribution Promotion
Management: the basic functions of management
How to motivate, increase morale and enhance productivity
Performance management and conducting effective performance reviews
How to align skills, shared values for staff and other factors to support your organizational strategy and change