Seminar # 1636

Social Media for Nonprofits

This course introduces learners to the use of social media in communicating, marketing, public relations, and fundraising for nonprofits. It explores the major social media platforms (Facebook, LinkedIn, Twitter, YouTube, and Pinterest) as vehicles for nonprofits to reach their members, volunteers, and donors.

BENEFITS OF ATTENDING

Learn about

Social Media for Communication, Marketing, and Fundraising
Social Media Platforms
Engage Members and Donors
Issues Surrounding Social Media
Tools and Techniques

TOPICS COVERED

Discuss the importance of social media to nonprofits for communicating, marketing, public relations, and fundraising.

Explain how social media can be used to better engage a nonprofit’s audience.
Outline the key questions nonprofits should consider as they become involved in social media.
Discuss the strengths and weaknesses of Facebook, LinkedIn, Twitter, YouTube, Pinterest and other social media platforms.
Discuss the costs involved in social media.
Explain the importance of establishing social media policies for your nonprofit.
Discuss the measurement of social media effectiveness in communicating messages and in fundraising.
Outline tools and techniques for successful social media use by a nonprofit.
Apply your understanding of the social media environment to case studies.